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Zen Gaming's business model is two-pronged. First is a table game model of proprietary games that can be played in poker rooms in Nevada. The company has a pair of patented and proprietary poker games, which are variations of Texas hold 'em, that can be found in poker rooms at Treasure Island, Hard Rock Hotel and O'Sheas.

The second prong, and Brown's primary focus now, is called "advergaming," a free online poker platform and software that will be used to sell online advertising.

Zen Gaming Makes Headlines on LVRJ.

When former marketing executive Mark Brown heard about a social networking Web site proposal that would feature poker and be able to target ads to specific partners, he thought it sounded like a good -- and potentially profitable -- idea.

He liked the idea so much that he formed a holding company, Zen Gaming, and bought an up-and-coming online poker site, the National League of Poker site at nlop.com, last year. Read more»

New Strategic Hold’em

No River Hold ‘Em is played with a traditional 52-card deck and follows the basic rules of Texas Hold ‘Em. The difference with No River is that each player is dealt three cards (rather than two) and there is no community “river” card dealt. Read more»

the Fastest Hold’em

Royal Hold ‘Em is a fast-paced version of Texas Hold ‘Em. The game uses a 20-card deck containing only 10’s through Aces, and is played by 2-6 players with the same rules and betting rounds as in Texas Hold ‘Em. Because players see only face cards, they draw higher hands and almost always bet to the flop. Read more»